In 1996 this logo replaced the 1972 Adidas logo. The logo became the Adidas’ worldwide corporate logo. It represents performance and the future of the Adidas brand identity. Again like all former Adidas logos, it features three main elements. The three leaves in the 1972 logo got replaced by a triangle cut into three pieces. Apart from the triangle visualizing the future focused movement, it can also been seen as a strong visual representation of the classic Adidas sneaker with its three stripes on the side.
The Adidas name is a pormanteau of its founder’s name Adolf (Adi) Dassler. The trhee elements in this and all other Adidas logos are said to represent Dassler’s three sons.
